Detailansicht
Implementing International Services
A Tailorable Method for Market Assessment, Modularization, and Process Transfer
ISBN/EAN: 9783834915771
Umbreit-Nr.: 1743939
Sprache:
Englisch
Umfang: VIII, 455 S., 109 s/w Illustr., 455 p. 109 illus.
Format in cm: 2.9 x 21 x 14.7
Einband:
kartoniertes Buch
Erschienen am 23.09.2011
Auflage: 1/2011
- Zusatztext
- InhaltsangabeService Management; Internationalization of Services; Business Process Management; Service Engineering; Modularization
- Kurztext
- The implementation of business-to-business services in international markets requires careful design and planning. The book introduces a tailorable method for the internationalization of services. Each component of the method addresses a typical challenge of the international implementation of services, such as the design and modularization of services for international markets, the choice of locations for service operations, and the transfer of services to new locations. Case studies in IT services, facility management services, and information services illustrate the practical application of the method. In-depth chapters discuss theoretical foundations of the method and insights of related research fields.
- Autorenportrait
- Prof. Dr. Tilo Böhmann, International Business School of Service Management/University of Hamburg, Germany Prof. Dr. Wolfgang Burr, University of Stuttgart, Germany Prof. Dr. Thomas Herrmann, Ruhr-Universität Bochum, Germany Prof. Dr. Helmut Krcmar, Technische Universität München, Germany