Detailansicht
Researching Business and Management
ISBN/EAN: 9780230222120
Umbreit-Nr.: 2057109
Sprache:
Englisch
Umfang: 452 S.
Format in cm: 2.5 x 24.5 x 19
Einband:
kartoniertes Buch
Erschienen am 10.01.2017
Auflage: 2/2017
- Zusatztext
- This core textbook combines a highly engaging approach with academic rigour to guide students through understanding and using research methods. Now in its second edition, this text has been fully updated and revised throughout. With a focus that is fresh and applied, Researching Business and Management goes beyond the theory to demonstrate how to actually do research. The unique 4-Ds model shows students how to define, design, do and describe their research and, in this way, offers them a definitive guide to the research process as a system and a lifecycle that they can relate to their own work. Its user-friendly style enlivens the text and makes even some of the most complex issues accessible. Written by a dynamic author team of leading experts in the field, this is an ideal textbook for undergraduate, postgraduate and MBA students studying research methods, and essential reading for any business student doing a research project.
- Kurztext
- - Unique 4-Ds model for a definitive 'how-to' planning guide for research projects Examples from successful companies showing how they conduct and apply their research in the real world Companion website offering a range of lecturer and student resources, including problembased questions with answers, PowerPoint slides and notes, web links, and tools to help students when designing and writing up their projects Updated strong pedagogical features, such as activity boxes and Student Research in Action sections, designed to engage the reader and improve learning outcomes Unique final chapter enabling students to reflect on what they have learnt new_to_this_edition Even more cases and examples to highlight reallife examples of student research that helps bring the process to life Increased coverage of the internet and online research Expanded material on quantitative analysis to provide a truly balanced overview of the discipline New dedicated chapter on research ethics and avoiding plagiarism
- Autorenportrait
- Harvey Maylor is an Associate Fellow at the Saïd Business School, University of Oxford, and a Visiting Fellow at Cranfi eld University, UK. He was previously Director of the International Centre for Programme Management at Cranfi eld. He has taught postgraduate programmes in project management and research methods at University of Bath, Warwick Business School, Cranfi eld and Copenhagen Business Schools, NIMBAS in Holland and Germany, and Kasetsart University, Thailand.Kate Blackmon is an Associate Professor of Operations Management at the Saïd Business School and a Tutor and Fellow in Management Studies at Merton College, the University of Oxford. Her teaching includes research methods on the MSc in Major Programme Management. She has also held academic positions at the University of Bath, London Business School, and IMD (Lausanne). Martina Huemann is a Professor at the WU Vienna University of Economics and Business. She heads the Project Management Group in the Department of Strategy and Innovation and is the Academic Director of the Professional MBA Program: Project Management.