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Brand Evaluator. Real company example: Abele Optik

eBook - Applied marketing and branding tools, Aus der Reihe: e-fellows.net stipendiaten-wissen
GRIN VERLAG
ISBN/EAN: 9783656718574
Umbreit-Nr.: 4297361

Sprache: Englisch
Umfang: 10 S., 1.15 MB
Format in cm:
Einband: Keine Angabe

Erschienen am 13.08.2014
Auflage: 1/2014


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Format: PDF
DRM: Nicht vorhanden
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  • Zusatztext
    • Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Catholic University Eichstätt-Ingolstadt (WFI Ingolstadt), course: Branding for Service Excellence, language: English, abstract: The following paper is going to evaluate the performance of the brand Abele Optik and will give some recommendations what steps it should take to improve the customer's experienceand what it can do to bring it brand back on track. The aspect of the location and the interior design of the shops will not be evaluated.A competitive analysis, an examination of the positioning of the brand and strategic recommendations are given in the paper. Moreover marketing and branding tools as for example perceptual maps and the brand pyramid are applied to rebuild the brand.
  • Kurztext
    • Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Catholic University Eichstätt-Ingolstadt (WFI Ingolstadt), course: Branding for Service Excellence, language: English, abstract: The following paper is going to evaluate the performance of the ...